MODIG Journal

Did you know that Dorothy Gale's slippers were originally silver, in Frank L Baum's The Wizard of Oz?  It's true. But when MGM created the movie, the brilliant designer Gilbert...

Modig is Swedish for brave, and we have taken the big step of completely rebranding our business around this idea. This new identity embodies our fashion philosophy; to live and...

To me, a woman's underwear wardrobe should be just as varied as her outerwear. Sylvia Pedlar.

What do you wear when you are lounging at home or waiting for guests to arrive for dinner? I think I want to start set things in motion to bring...