Known affectionately around the studio as the "Chairman of the Board," Lisa is the founder of Modig, and has been selling vintage for over 20 years. She sources a majority of the beautiful things at Modig, and sheds a tear when they leave. She has an uncanny ability to know fabric content from feel, and has encyclopedic knowledge of fashion history. She should have started a fashion museum, but the exhibits would change almost daily with her ever-changing fascinations.
She is the voice behind our blog, which is ever-exploring sustainability and her soft spot for designers who died young (Patrick Kelly, Franco Moschino...) those who those who have been forgotten or are not given enough attention (France Andrevie, Vera West, Clare Potter) and those who had their own unique voices (Yves Saint Laurent, Geoffrey Beene, Azzedine Alaia, Andre Courreges, Yohji Yamamoto). She loves spending time with her four girls and four grandchildren (all boys!).
"I just feel like it's missing something." - Lisa