Modig means Brave
From the earliest days, fashion has served as a means of communication. Designers have always used their collections to reflect on the social climate of their time. Meanwhile, craftspeople have demonstrated their remarkable mastery of techniques to showcase their skill and artistry.
Fashion has always been about empowering people to express their unique selves through their clothing.
In Swedish, the word for brave is "Modig," and at Modig, we help our clients communicate through their attire. We believe that embracing the courage to express oneself boldly and unabashedly is the key to unlocking one's personal style. Our mission is to empower our customers to showcase their individuality with confidence and style.
The Modig Family
In 2001, Lisa and Katie (one of Lisa's four daughters) embarked on a journey of selling vintage slips from the 1930s and 40s on eBay. Their passion for these sumptuous silk and lace garments connected them with vintage enthusiasts from all corners of the world.
Lisa's entrepreneurial spirit soon led her to create her own eCommerce website, initially called Dressing Vintage. Her collection quickly caught the attention of some of the world's most prestigious museums, with pieces from her collection now part of their permanent displays. Lisa's collaborations with costume designers for movies such as Argo, Tree of Life, and American Hustle have beautifully conveyed stories through intricate clothing designs.
In 2015, Katie reunited with her mother as a co-owner, and they promptly rebranded their venture as Modig.
Modig is a haven for discerning collectors seeking the most exceptional vintage pieces from around the world. They take great pleasure in sharing stories about the rich provenances and exploring the fascinating histories of the incredible designers behind each piece. Clients can immerse themselves in the luxurious fabrics, techniques, and designs, experiencing firsthand the artistry and craftsmanship of bygone eras.
Vintage As Luxury
At Modig, we believe that elegant, luxurious pieces should endure a lifetime. Our defining characteristics are a constant quest for beautiful design, the boldness of self-expression, and the incredibly rich knowledge base forged from decades of working with vintage pieces.
We are deeply committed to sustainability, and it is at the heart of our guiding principles. We envision a world where remarkable pieces from the past can endure, creating new stories for generations to come. This is why we take great care with each piece we acquire and curate.
As Lisa's favorite designer, Yves Saint Laurent, once said, "Fashions fade, style is eternal." We couldn't agree more. Personal style will always transcend trend, and it is an expression of our unique selves every time we step outside.
So go ahead, be bold, be discerning, and most of all, be brave. At Modig, we are here to help you discover your style and find the perfect pieces to express it.